360° Photography FAQ

What is 360 Product Photography?

360 photography refers to a photographic technique by which a series of photos give the impression of an object rotating. These photos can be displayed as an interactive animation on web pages and apps, allowing a user to control the rotation of an object.

Why should I do 360 Product Photography?

Your customers can interact with it and see every angle possible. Leave them with little to wonder and give them the experience they want and deserve.

How 360 Product Photography Can Benefit Your Business?

More people will buy your products! It’s a proven fact that 360 product images compel people to commit to checkout on average 55% more often when compared to regular product imagery. That’s across almost all industries! Being able to view the item from almost every angle gives the buyer immediate confidence in the product and allows them to build a robust mental image for how and when it will be used.

How many frames do I need for my product 360 photography?

The best number of images for a 360 degree photography depends on your goals. In general, we recommend 48 images. The rotation feels smooth and the images download at an acceptable speed.
If you’re selling luxury goods or need to make a high impact, 72 images may be ideal. You might use even more.

What format can I have?

Output 360 Product Views (Interactive HTML5, Interactive MP4, GIF, MOV, MP4).
Completely Customisable 360 Product Views (compatible with any web & mobile browser).

What is a hot spot in 360 Product Photography?

In short, a hotspot can be assigned to a certain area of an image as it’s rotated, so that hovering over or clicking the hotspot will show additional specific information to it.

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